The Hindu Theatre Festival (THTF) is one of the most acclaimed theatre festivals in India. For years, it has showcased the best of contemporary and classic theatre. With each season THTF has given audiences innumerable plays to gush over!

In 2018, THTF started its thirteenth season, travelled to three cities with nine plays and Break a Leg! got the opportunity to document this enthralling process.

THTF is known for its ability to give the audiences a slice of quality theatre productions that leave you wanting more. Plays like the timeless Aurat! Aurat! Aurat! directed by Naseeruddin Shah and the hilarious Detective 9-2-11 directed by Atul Kumar, have set the bar really high for contemporary theatre productions.

We wanted to make this journey across three cities more engaging for theatre enthusiasts all over. We created crisp and entertaining play teasers that were designed to pique interest. And throughout our filming process we also curated some fantastic clips as cast speak sessions, that further illustrate the perception of the actors and deliver snippets about the play.

As the festival gathered momentum across the cities, we created audience reaction episodes. These episodes were not just a testimony to the greatness of the fest but also a way to capture the imagination of the audiences in the next city.

Through various interactive posts and giveaways we built a buzz around the performances and with the help of the exceptional season we created digital content that was relevant, informative and fun!

The after film of the entire festival capsules the plethora of activities that occurred this season and leaves the audiences with the promise of bigger and more exciting next season of The Hindu Theatre Festival.

As this was a traveling festival, we got into the spirit of capturing moments in their raw element without wasting any time! We created an all encompassing campaign that made the cities talk!
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